Simon Crone

Associate / Melbourne

Simon blends the creative with the technical – always striving to push the boundaries of the visual imagery of design through virtual and augmented reality. He seeks to collaborate with clients to communicate a realistic 3d visualisation of the architectural idea detailing the scale, textures, interior furnishings with and the interplay of light and materials.

He is accomplished in the design and resolution of complex geometries, from concept to construction, and is instrumental in driving generative design technologies within the studio. Simon also specialises in software development, coding, and scripting.

“Visualisation is about storytelling. The image, still or moving, should convey emotion, whether it conjures up a cosy apartment, a safe station, an aspirational office or an exciting arena. Sharing the emotional design vision of the designer with the viewer is the key to great visualisation.”

Simon Crone

Selected Work