Reframing retail in the wake of COVID-19

The retail sector has always been in a constant state of evolution, adapting to changes in society, economic cycles, densification of population, and technical advances. Even before the outbreak of the coronavirus, the sector was well entrenched in a movement towards balanced mixed-use to meet the commercial objectives of asset owners and operators as bricks and mortar retail retracted in the wake of e-commerce.

In this article, we explore how the advent of the recent pandemic has expedited this paradigm shift in the thinking around retail: it’s viability, the psychology of the shopper, and the need for it to adapt and survive.