Phil Schoutrop Discusses the ‘Retail-entertainment Revolution’ at PCA Event

Retail and entertainment have converged as shoppers seek multifaceted experiences that transcend the confines of the traditional shopping centre model.

The shift in consumers expectations has created a ‘Retail-tainment Revolution’, where retailers employ a wide-range of attraction concepts to get shoppers in the door.

In a Property Council of Australia event held earlier this week in Brisbane Principal and Director Phil Schoutrop provided his insight on the importance of integrating entertainment and leisure opportunities with retail environments. Phil was then joined by Dean Perry (Funlab Pty Ltd) and Mitchell Price (Lime) for a lively panel discussion moderated by Kym Thrift (AMP Capital & Queensland Retail Committee).