“Bar Buchan” reimagines hospitality in an immersive event

The hotel industry is in the midst of significant evolution and opportunity, with guests expectations shifting towards authentic hospitality experiences which are responsive to both emotional and functional needs. In response to this change, our Melbourne studio transformed into “Bar Buchan” for an immersive hospitality event which delved into the underlying trends which are shaping this transformation.

In the below video, our hospitality experts Valerie Mack, Harvey Male and Simon Brugaletta, alongside industry partners Damien Little and Jennifer Davey from AHS Advisory explore some of the key industry developments that hotel operators and owners need to know to stay ahead of the curve.

Thank you to our partners who gave our guests a night to remember with a cocktail bar by Melbourne institution Bar Americano fronting a display of artisanal locally sourced food, and artful goods by Melbourne-based company Third Drawer Down and light projections and architectural sculptures by Australian artists Kit Webster and John Gatip.